Principles of Marketing PDF-ebook Read PC/Mobile/Tablet Fast Shipping
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Price: US $1.98
Author: Philip Kotler & Gary Armstrong
Publication Year: 2011
Modified Item: No
Country/Region of Manufacture: United States
Format: ebook / PDF
PDF-ebook Read PC/Mobile/Tablet
PDF only! It is not a hard copy! DIGITAL BOOK!
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.
Full Edition, Weight: 32.97 MB, Pages: 740, Language: English, Format: PDF
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